Since acquiring its distributor in 2018, Safe Orthopedics has had a strong direct sales force and is seeing long-term customer adoption in Scotland.
Today, the company announced a dual distribution deal in the United Kingdom. In Scotland, the Safe Orthopedics sales team has now been bolstered by local agents to provide enhanced sales support to existing customers and contact new surgical centres.
Indirect distribution will be implemented in England and Wales. Compared to England, Safe Orthopedics never introduced commercial procedures in Wales. These direct and indirect distributions are contracted to the same player to facilitate day-to-day interaction with the Safe Orthopedics sales force.
According to Pierre Dumouchel, the Chairman of Safe Group, they have been in the UK for a while now. It has motivated them to establish a hybrid organization that considers the local traits, allowing them to sustain double-digit growth in the area. Our target for strengthening our commercial resources in the UK is 19% in 2022. and +25% in Q1 2023 to maximize significant growth and commercial contribution.
About secure groups
Safe Group is a medical technology company based in France that comprises two entities- Safe Orthopedics, which specializes in easy-to-use technology for spinal conditions, and Safe Medical (previously known as LCI Medical is a subcontractor for orthopaedic surgery medical devices. The company has a workforce of around 150 individuals.
Safe Orthopedics designs and manufactures sterile implant and single-use instrument combination kits, available to the surgeon at any time. These technologies form a crucial part of a less invasive approach that is in the patient’s interest and reduces the risk of contamination and infection, positively impacting hospital admission time and costs. Protected by 18 patent families, the SteriSpineTM kits are CE-marked and FDA-approved. Safe Orthopedics is headquartered in the Paris region (95610 Eragny-sur-Oise) and has subsidiaries in the UK, Germany, the US and the Lyon region (Fleurieux-sur-l’Arbresle).
Safe Medical manufactures implantable medical devices and ready-to-use instruments. It has an innovation centre and two manufacturing sites in France (Fleureux-sur-l’Arbresle, 69210). Our company in Tunisia provides a wide range of industrial services, including design, industrialization, machining, finishing, and sterile packaging. Thanks to the French stimulus plan in 2020, we are investing in additive printing and will have this new technology up and running by 2022.
