After a year of bad news, nostalgic chocolate fans have something to celebrate – as the classic Marathon bar returns to supermarket shelves.
Marathon is the original name for a Snickers bar, made up of nougat, peanuts, caramel and chocolate. The name was changed in the UK 30 years ago.
From 10 August, Mars Wrigley has reintroduced the classic chocolate bar under its original name, at Morrison’s and McColls stores.
The popular item – which sold 4,000,000 bars in a brief 12-week stint in 2019 – was last in full-time circulation over 30 years ago.
Snickers is an American chocolate bar created in 1930 and named after the favourite horse of the Mars family – Marathon.
Until 19 July 1990 the Snickers bar was the name given to the nutty chocolate bar in the rest of the world but in the UK it remained known as the Marathon.
Then the global brand decided to bring the product into line with the rest of its markets.
It was so popular when Mars revived it for the first time 12 months ago that Morrisons had to put a customer limit on the number of chocolates anyone could buy.
This time round the brand is hoping for even more success as the bars will be sold as single chocolates as well as in multi-packs.
