HAIR REPAIR Superdrug is selling an at-home version of cult Olaplex hair treatment for £12.99 and beauty fans rave about it


FORGET about bad hair days battling frizzy locks and dry ends because Superdrug is selling their own incredible version of Olaplex for just £12.99.

When Olaplex hit the hair scene back in 2015, bleach blondes and straightener-obsessives were able to give their hair a new lease of life, thanks to it’s revolutionary technology that re-built the hair strand from within.

The formula contains an active ingredient that helps to rebuild the hair shaft – or, as they say, ‘reconnect broken disulfide sulfur bonds’ in the hair.

Put more simply, hair is made of lots of keratin protein bonds.

When we apply bleach or heat to our hair, these bonds are broken down which, in turn, leads to weakened, damaged hair.

The aim of a ‘Plex’ treatment is to rebuild these bonds from within – and is the first technology of it’s kind.

The whole idea of the 3rd-step of the Olaplex treatment, is that it is meant to be used in-between pricey in-salon treatments.

But for those that can’t afford it, Superdrug is selling a purse-friendly alternative for £12.99.

The Olaplex dupe is packed with ‘Aminofix’ repair and protect bond that works the same as the Olaplex molecule to repair the hair at its core.

The result? Better strength, elasticity, volume and protection from future breakage. Genius.

The 4-step treatment will only take half an hour from start to finish, and the benefits can be seen straight away.

Beauty fans have been snapping it up faster than you can say Wash & Go hailing it as ‘brilliant and an ‘absolute game changer’.

The ‘PurePlex’ range by Knight and Wilson features permanent hair colours, shampoos, conditioners and a one-off treatment with a similar technology built-in – and prices start at just £7.99.

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Olivia Wilson
By Olivia Wilson


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