In the United Kingdom and Ireland, SADA, a leader in global services, activates its presence in Google Cloud


The United Kingdom and Ireland (UKI), a leading business and technology consultancy and Google Cloud Partner, announced today it has officially opened its doors in the United Kingdom and Ireland (UKI). A newly established UKI team at SADA offers more than two decades of experience in cloud computing and expertise in Google Cloud to help customers in the region take advantage of cloud computing’s full potential.

According to the UK Parliament, the cloud market will be worth £35 billion by 2023 (73% growth from 2019), and there is a growing demand for cloud services in the UK. Thanks to Google Cloud, SADA is now set to capitalize on the significant growth potential in the UKI after adding in-region sales and support teams last year. SADA plans to continue accelerating growth in professional services revenue in 2023 after nearly doubling income in 2022.

In a challenging economic climate, SADA sees a massive opportunity and responsibility for helping businesses in the UK see Google Cloud’s potential. “We are ready to be your trusted partner in this transformation process,” said Tony Safoian, President and CEO of SADA. Can help new customers take full advantage of the cloud, and we can’t wait to scale this important work at UKI.”

SADA plans to increase its headcount in the region with staff dedicated to professional services designed to improve customer time strategically. Backed by their extensive list of key industry and cloud relationships, SADA’s teams are uniquely equipped to help their customers solve their technical challenges individually.

Google Cloud Partner and Channel Director Simon Aldous said, “We are delighted to see SADA expand its presence in the UK to meet growing customer demand.” As a result of SADA’s experience and expertise, customers will have immediate access to the entire cloud potential.”

SADA will announce its regional activation at a launch event, and leading technology experts will have the chance to hear from SADA executives, Google Cloud leaders, and SADA customers about SADA.

About SADA

Google is an award-winning solution provider in the cloud and a market leader in SADA Professional Services. Our mission has been to provide solutions to customers in healthcare, media, entertainment, retail, manufacturing, and government to help them accomplish their boldest goals since 2000. Having offices in North America, India, Armenia, and UK/Ireland, SADA can meet customers where they are in their digital transformation journey. SADA is and 10 Google Cloud specialization with a proven track record of providing best-in-class service to customers and a 5x Google Cloud Partner of the Year award winner. SADA is Inc’s 15x honoree. 5000 list and named Inc. America’s fastest-growing private company. Magazine’s Best Place to Work three years in a row.

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Marta Lopez

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