THE EFFECT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE (A STUDY OF OBAFEMI AWOLOWO UNIVERSITY, ILE-IFE, OSUN STATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The advent of the internet in the 1990s led to major developments in the world of communication. Today the Internet has taken a firm place in people’s lives. It is difficult to imagine a young man who at least once a...