TagGlossier

How Glossier turned itself into a billion-dollar beauty brand

By Adeline Darrow
In beauty
16 Min Read
H

When Glossier founder and CEO Emily Weiss first had the idea of launching a beauty startup, she began with a simple question: how could you make a beauty brand whose sweatshirt people would want to wear? As founder of beauty blog Into the Gloss, which she started in 2010, Weiss had worked with household name beauty conglomerates on advertising and sponsorship deals, and found that many were...

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