TagPelotons

“Almost every industry will be ‘Pelotonized’ in the post-pandemic world,” wrote trend forecaster and lover of buzzwords Ion Valis in a blogpost at the start of last year. “Just as the hot VC phrase of the past decade was ‘Uber for X’, I predict that post-pandemic it will be ‘the Peloton of Y’.” You can see why Valis wanted to go all-in on the exercise startup. In September 2020, Peloton announced...