It isn’t hard to perceive that, in the era of climate crisis and COP26, a watch company famed for its use of plastic might not be as shinily advantageous as it once was. Back in 1983, the first Swatch watch was a revolutionary moment in both watchmaking and industrial design. It reimagined classic analogue timekeeping just as digital watches seemed primed to take over, and it was as economical in...
This is how Swatch made its cool ‘eco’ 1984 reissues
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