Top Responsibilities to Consider to Get a high-paying Digital Marketing Job in The U.K.


The United Kingdom is becoming a hub for employment opportunities for many. Moving to cities and even towns can open doors to great career opportunities. However, there are certain skills that one needs to hone and responsibilities that one needs to take to get an averagely good-paying job in the UK.

Digital marketing is one such high salary jobs uk. With the skyrocketing requirements of digital marketing executives, one can understand why these career opportunities are among the top tier.

In this excerpt below, we will discuss some of the key responsibilities for becoming a top-tier digital marketing manager in the UK.

What Is a Digital Marketing Executive

Digital marketing is marketing or branding a company over the Internet. This helps increase engagement in digital marketing ventures and increase organic traffic to the pages.

Overall digital marketing is vast and dynamic. Thus, a digital marketing executive has responsibilities, not like others. It is not your typical 9-5 job because algorithms are always working, and audiences are always awake.

One has to be on high alert because one can be the next big viral!

Top Responsibilities Of A Digital Marketer

Here are the top responsibilities every UK recruiter seeks when hiring a digital marketing executive.

1. Creating A Content Strategy

Content is the king of every digital marketing strategy. Content isn’t limited to textual content but also moves towards infographics, videos, and animation. Overall anything which informs and entertains your audience.

There is content at the heart of all digital marketing because it will bring the audience and retain them. Therefore, understanding the nitty-gritty of content strategy and helping an organization create a content strategy that brings the highest ROI is necessary.

2. Efficiently Understanding The Internet

Every digital marketing executive has to be internet savvy. Every corner and crevice of the internet and how they work should be in the palm of their understanding. This is because the internet is a huge place, and it is not possible to target every aspect.

In order to create an efficient and result-yielding digital marketing funnel, one to target the right place. Most importantly, they have to keep checking the results and ensure the time and capital are not being wasted on one venture.

3. Understanding Trends & Audience Psychology

Audience intent and psychology are what makes a digital marketing manager a master of the art. At the end of the day, appealing no algorithm will work if one is not worrying about the audience.

A certain long-sightedness for the internet trends attracting an audience and how they can incorporate them into the current strategy.

4. Be Social Media Savvy

Website is where a digital marketing manager retains their customer, but social media is where they find the customers. Therefore, understanding social media is a compulsion of the job description.

It is not just about posting something once a month, but much more than that:

  • Understanding social media algorithms.
  • Technical optimization, all the while maintaining creativity.
  • Copywriting skills to attract customers.
  • Keeping a high engagement rate through different social media platforms and scheduled posting.

5. Working Beyond The Work Hours

If you have the zeal to work towards a cause, and not just finish your daily goal, then digital marketing is the field for you.

Extra hours are part and parcel of the job, but also where no one forces you to give that extra hour. It is the excitement of posting something and waking up at midnight to check the algorithm.

In a job that is so result oriented, it is almost impossible not to keep checking the result just to experience the euphoria when a strategy actually works.

6. Planning & Organization Skills

Digital marketing is one such job where you are venturing into so many fields that keeping a mental track is difficult.

In theory, it is tons of Excel work, keeping data, modifying work to yield more results, and noting the trends to create strategies.

This will require immaculate planning and organizational skills. Because if it goes viral today, it won’t remain such forever unless you take the time out to help or cross further boundaries.

Career Opportunities In Digital Marketing

Career opportunities in digital marketing are vast, and you should be able to find something of your passion.

  • Search Engine Optimization Executive.
  • Graphic designer.
  • Video and animation editor.
  • Social media marketing manager.
  • Content marketing manager.


The list goes on.

About the author

Adeline Darrow
By Adeline Darrow


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