Aldi has released a teaser for its annual Christmas advert, revealing that it has replaced its famous Kevin The Carrot character with a new animated figure.
For the past five years, the supermarket has created popular campaigns revolving around Kevin The Carrot.
However, the beloved character was nowhere to be seen in the new trailer, which marked the debut of Ebanana Scrooge, a banana who hates Christmas.
The 20-second teaser shows a child Ebanana waiting for Santa Claus while snuggled up next to a mince pie in front of a roaring log fire on Christmas Eve.
A mystery hand then appears on screen and takes the mince pie, leaving the banana behind on his own.
A distressed Ebanana shouts: “Santa, wait…why didn’t he take me?”
The character then jumps up in anger and declared: “I hate Christmas”.
The full advert will be released on 11 November.
Aldi released the teaser on Twitter alongside the caption: “The start of a new tradition…”
However, not everyone was thrilled by the replacement of Kevin The Carrot.
“Where is Kevin? Is he safe? Is he alright?” tweeted one person.
