Blocking Microsoft-Activision deal defended by UK watchdog


UK’s Competition and Markets Authority (CMA) is responsible for scrutinizing and preventing mergers and acquisitions that might adversely affect competition. In January 2022, Microsoft announced its goal to purchase Activision Blizzard, a leading global video game publisher.

The CMA has investigated the proposed acquisition, citing concerns that the deal could reduce competition and harm innovation in the UK video game industry. In April 2022, the CMA blocked the deal, citing concerns that it would lead to higher consumer prices and reduce choice in the video game market.

Microsoft and Activision Blizzard have abandoned their plans to merge, and Microsoft has said it will continue to focus on its existing gaming portfolio and explore other growth opportunities.

It is important to note that the CMA’s decision to block the Microsoft-Activation deal was specific to the UK market and that other regulatory bodies in other countries may take a different view and judgment on the acquisition.

Sarah Cardell, chief executive of the Competition and Markets Authority (CMA) – Britain’s antitrust regulator – has defended its decision to block Microsoft’s acquisition of ‘Call of Duty’-maker Activision Blizzard and said it was the right decision for the UK.

This comes after both companies said the decision sent the wrong message to the global technology industry.

The CMA on Wednesday blocked the deal, saying it could hurt competition in the nascent cloud gaming market.

Microsoft president Brad Smith said the decision had “shaken confidence in the UK tech industry” and was “probably our darkest day in Britain in four decades”.

“If the UK government wants to bring in investment, if it wants to create jobs (…) it’s the role of the CMA, the UK regulatory framework, this transaction and the message that the UK has just sent to the world,” he told BBC radio.

He says the EU is a better option to establish a business than the UK. This message is straightforward.

But Cardell said the regulator’s role was to ensure Britain had a competitive environment for businesses to grow and thrive.

“This is important for UK consumers and UK businesses, and it is to protect those UK consumers and UK businesses that the CMA is here,” he told BBC Radio.

Asked if the British government could cancel the bloc if it felt it was harmful to the country, he said the CMA acted independently and was responsible for its decision.

“The decision the CMA takes is an independent decision we reached based on an overall assessment of the deal’s impact on competition, and it is the right decision for the UK.

He said Britain did not act alone, noting that the US Federal Trade Commission is also suing to block the deal.

About the author

Marta Lopez

I am a content writer and I write articles on sports, news, business etc.

By Marta Lopez


Get in touch

Content and images available on this website is supplied by contributors. As such we do not hold or accept liability for the content, views or references used. For any complaints please contact Use of this website signifies your agreement to our terms of use. We do our best to ensure that all information on the Website is accurate. If you find any inaccurate information on the Website please us know by sending an email to and we will correct it, where we agree, as soon as practicable. We do not accept liability for any user-generated or user submitted content – if there are any copyright violations please notify us at – any media used will be removed providing proof of content ownership can be provided. For any DMCA requests under the digital millennium copyright act
Please contact: with the subject DMCA Request.